The New Political Battleground: Your Social Network

I have a stark fact to share with the majority of registered voters in the United States: your vote is worthless. Yes, that?s right?worthless. Due to the ?winner take all? nature of this country?s Electoral College system, if you live in California, New York, Idaho, or any other state that safely votes for one party, your vote in the Presidential election is essentially treated as a pro forma. Instead, campaigns focus their real attention (and war chests) on targeting a small number of swing states where the outcome could go either way, ignoring the vast majority of voters. Social networks, however, are changing this dynamic in new and exciting ways. We now have the ability through our friends, followers, and fans to reach the voters in particular geographic areas that campaigns find so valuable. For example, you may live in California now, but if you grew up in Florida (or Ohio, or Pennsylvania, or any of the other 2012 battleground states), you?re likely to be connected to the exact people whose votes are so prized by the campaigns. As a result, we are likely to see a Presidential campaign where many citizens are valued more for their personal networks than for their actual votes.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/ucNoPsnFCgg/

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